high rise electric scooters

High Rise is a public use electric scooter brand focussed on using solar power as a means of charging.

The Brief

Create a brand from a randomly generated brand name (High Rise) and product or service (Electric Scooters). This was a quick design challenge I set myself to get a rough idea down under a time limit.

The Idea

I based my electric scooter brand around the idea of solar powered public charging within cities with ‘high rise’ buildings. In order to best represent this concept I turned to the style of neon signs as they have a strong visual link to electricity. I also wanted the brand to come alive most at night and so this visual language lends itself well to that.