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high rise electric scooters
High Rise is a public use electric scooter brand focussed on using solar power as a means of charging.
The Brief
Create a brand from a randomly generated brand name (High Rise) and product or service (Electric Scooters)
The Idea
I based my electric scooter brand around the idea of solar powered public charging within cities with ‘high rise’ buildings. In order to best represent this concept I turned to the style of neon signs as they have a strong visual link to electricity. I also wanted the brand to come alive most at night and so this visual language lends itself well to that.
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